EARTHEN Music Festival [2021]
Creative Direction, Logo Design, Branding, Merchandising, Campaign and Exhibition Design.
EARTHEN is a Music Festival in India. Their USP is to curate left-field Electronic Music
and audio-visual experiences taking place in Palaces and Forts of India.
They are pushing the boundaries of mainstream music festivals and experiences through installations,
international lineups mixed with homegrown local talent in exquisite environments.
My responsibilities included designing the overall branding and creative direction of the festival
ranging from naming the festival, logo, brand style guide, posters, social media campaign,
event banners, flags, entry bands, currency notes + cards and many more supporting collaterals and merchandise.
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2021
For the second edition, I chose to take inspiration from the frescos, colour scheme & architectural elements of the location.
We had to ensure a clear distinction from the previous edition & create a fresh appeal for the new edition.
Main poster representing the elements of the new location
while maintaining the brand style guide of the festival.
Artist posts, stories and banner for social media.
Social media supporting posts & elements based on the features of the location & festival.
Wristbands for the general admission, artists, crew & AAA.
RFID designed for transactions within the festival.
Line-up banner featuring the fresco inspired by the location.
Flags designs representing the various elements of the location.
Alternate variations & explorations with different colour schemes.
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2021
Images taken from EARTHEN’s Instagram.
