MIDAS EARED [2020]
Cover Art, Branding, Campaign Design, Music Composition & Sound Design.
MIDAS EARED is an audio-visual debut album created under my aliases aimsir. & drēokt.
It is the first part of a trilogy of AV albums, with the second part having released in 2022.
MIDAS EARED is a collection of particular pages from my diary, reflecting on my life between 2015 to 2020.
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“There is a lot to unpack on MIDAS EARED by previously Pune-based and now Coventry-based artist,
who functions on the album as aimsir. and drēokt, and for that we recommend checking out his blog post here.
4 years in the making, the concept album is based on his transition from the more chaotic aimsir.
to the more sober ambient act drēokt, and its underlying decisions.
Being a concept work, the only right way to consume the album is in its entirety and seamlessly,
and then you will arrive on the grand finality that is the penultimate number ‘vignette’ which offers
a sombre and quiet reflection on the whole journey.” - Wild City
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The project had began in 2012 and sonically in 2017, shaping as time passed while I began to notice similarities from my past.
It is an attempt to illustrate instances of my life that had impacted, shaped and made me the individual I was while working on this project.
The album was also featured on NTS Radio’s GHUNGHRU Residency,
the score for A Crowded Void and was broken down in depth on NAKID Mag.
The album reflects on the (lack of) judgments that led me to these moments of my life,
how they affected all that came after, my journey towards reforming myself,
shedding light on my life as an individual and how it defined my art; shifting from aimsir. to drēokt.
The artwork represents the timeline of my journey from 2015 to 2020. The tracks are named and grouped as clusters of
different eras and time-frames. That has also been translated into the distance between each semiotic on the right side.
The blur and fragmentation on some of the names and symbols represent the characteristics of the tracks and their narratives.
The art has been represented on a paperlike background as the album is a collection
of various particular pages from my sonic diary.
I wanted to create a visual that encompassed the sonic narrative within one frame.
My inspiration stemmed from creating several graphic scores and notations depicting each piece individually.
After having created them, I began to single out properties that evoked what I wished to convey through the music.
I resulted with a series of semiotics.
This album is an attempt at exploring narrative-building and storytelling through various avenues of audio and visuals.
Merchandise Design.
Alternate Artwork
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