EARTHEN Music Festival [2021]
Creative Direction, Logo Design, Branding, Merchandising, Campaign and Exhibition Design.
EARTHEN is a Music Festival in India. Their USP is to curate left-field Electronic Music
and audio-visual experiences taking place in Palaces and Forts of India.
They are pushing the boundaries of mainstream music festivals and experiences through installations,
international lineups mixed with homegrown local talent in exquisite environments.
My responsibilities included designing the overall branding and creative direction of the festival
ranging from naming the festival, logo, brand style guide, posters, social media campaign,
event banners, flags, entry bands, currency notes + cards and many more supporting collaterals and merchandise.
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2021
For the second edition, I chose to take inspiration from the frescos, colour scheme & architectural elements of the location.
We had to ensure a clear distinction from the previous edition & create a fresh appeal for the new edition.
Main poster representing the elements of the new location
while maintaining the brand style guide of the festival.
Artist posts, stories and banner for social media.
Social media supporting posts & elements based on the features of the location & festival.
Wristbands for the general admission, artists, crew & AAA.
RFID designed for transactions within the festival.
Line-up banner featuring the fresco inspired by the location.
Flags designs representing the various elements of the location.
Alternate variations & explorations with different colour schemes.
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2021
Images taken from EARTHEN’s Instagram.
EARTHEN Music Festival [2020]
Creative Direction, Logo Design, Branding, Merchandising, Campaign and Exhibition Design.
EARTHEN is a Music Festival in India. Their USP is to curate left-field Electronic Music
and audio-visual experiences taking place in Palaces and Forts of India.
They are pushing the boundaries of mainstream music festivals and experiences through installations,
international lineups mixed with homegrown local talent in exquisite environments.
My responsibilities included designing the overall branding and creative direction of the festival
ranging from naming the festival, logo, brand style guide, posters, social media campaign,
event banners, flags, entry bands, currency notes + cards and many more supporting collaterals and merchandise.
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2020
The first edition of EARTHEN was done in collaboration with SOL.
The process started with making a list of keywords & finalising a set to explore further.
I decided on choosing the word ‘EARTHEN’ as the festival’s name as it reflected on
where the festival positions itself.
As I had little to no material to work with & was not permitted to reveal the location as the festival works on an application
and invite-only process, I made an outline of the 2020 location’s map & chose to develop on the concept further
in the form of an easter egg.
While working on the possible poster iterations for the festival, I began working on the branding for the festival.
I researched on the location’s architecture and philosophy to see the aligning factors between it and EARTHEN.
Features such as Vaastu and the use of elements resonated with the festival’s ethos, developing further on those factors.
For the logo, I recorded myself, my friend and downloaded audios of different people saying the word ‘EARTHEN.’
Taking those files, I placed them in my DAW, converting them to MIDI - resulting with different melody progressions.
Working on the different progressions and melodies, I came to one that was the closest to the phonetics of the word
and looked aesthetically pleasing at the same time.
The colour scheme was chosen based on factors such as what the Platonic Solids represent - different elements.
As well as keeping in mind the Left-Field Electronic Music appeal and visibility during night time.
After multiple typographic explorations, logo iterations and keeping the philosophy in mind,
I resulted with the above logo and logotype - fusing the Platonic Solids, longitudes and latitudes
surrounding the visual representation of the word in the form of MIDI.
Main poster showcasing the elements of the festival with subtle hints suggesting the location, vaastu
and Platonic Solids in partnership with SOL.
Line-up post for social media.
Social media supporting posts and elements based on the features of the location and festival.
Stage line-ups reflecting the Platonic Elements based on the Vaastu of the location
Wristbands for the general admission, artists, crew & AAA.
Menus designed for the festival.
Currency notes front and back designed for the festival transactions.
Artist posts & stories for Instagram.
Flags representing the different elements of the Platonic Solids along with the branding of the festival.
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2020
Images taken from EARTHEN’s Instagram.
BLLOC [2020]
Rebranding, Creative Direction, Merchandising and Campaign Design.
BLLOC is a Berlin based company that designs more efficient smartphones and launchers with
a less distracting operating system. The Zero18 phone was their first ever device released.
I chose to rebrand and reimagine a campaign strategy to showcase and market the phone for my University Project.
Iterations and Concepts.
Social Media Campaign.
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åñd Degree Show [2020]
Creative and Art Direction, Logo Design, Branding, Merchandising, Campaign & Exhibition Design.
‘åñd Degree Show 2020’ was a University Project and Degree Show
created and directed by drēokt, Monika Bodendorfaitė,
Ignas Žurumskas and Melanie Makariou.
I worked on the visual branding identity with my team as well as composed music
for the event - which was perfromed live during the pitch to over a hundered attendees
and created an AR experience that would interact with the branding around campus.
Our team won the pitch - ‘åñd’ was selected as the 2020 GD Degree Show theme.
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Test footage of Poster x AR interactivity.
drēokt [2020]
Creative Direction, Logo and Branding.
The redesigning of my personal branding was a project I undertook during my final year in University.
The identity for ‘drēokt’ came to fruition during my second year of University in 2018. The inspiration stems from
the Golden Tortoise Beetle and its capability of creating illusions, changing colours and transforming itself by will
unlike most species that do so due to temperature and/or environmental shifts.
The branding reflects on who I am as an individual, what inspires me and the philosophy I wish to present through my work.
