drēokt [2020]
Creative Direction, Logo and Branding.
The redesigning of my personal branding was a project I undertook during my final year in University.
The identity for ‘drēokt’ came to fruition during my second year of University in 2018. The inspiration stems from
the Golden Tortoise Beetle and its capability of creating illusions, changing colours and transforming itself by will
unlike most species that do so due to temperature and/or environmental shifts.
The branding reflects on who I am as an individual, what inspires me and the philosophy I wish to present through my work.
